Ads that cannot be skipped “Instagram” angers its users

Mohamed Shalaby - | Technology

Because the Instagram program is currently testing advertising materials that users will not be able to avoid, Meta is trying to increase the number of advertisements that are displayed to users.

There have been rumors in the media and postings made by users who are upset on X that the social media firm is now doing experiments with "ad breaks" on the homepage of Instagram. These "ad breaks" are short advertisements that cannot be skipped and are introduced into the main feed.

It was reported by the sources that consumers will not be able to avoid these advertisements until a certain amount of time has elapsed, which is anticipated to be a few seconds.

Users on social media networks such as Reddit and Twitter have published screenshots of their devices.

The program will display a notification that conveys the following information: "Ad breaks are a new way to view advertisements on Instagram." You might be required to watch an advertisement before you are able to go with your browsing.

In the realm of digital advertising, it is important to know that non-skippable advertisements are not a new phenomenon. It appears that Instagram has made the decision to experiment with this strategy, just like the YouTube platform, which has been utilizing the same method for a considerable amount of time, particularly before and during video clips.

Given that Instagram is a platform for quick content consumption and users are accustomed to quickly scrolling through posts and videos, the inclusion of non-skippable advertisements can be seen as a more intrusive approach to dealing with users' behavior. However, experts in the world of the Internet say that the format of "Instagram" is significantly different from that of "YouTube."

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Mohamed Shalaby
Mohamed Shalaby
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