The Kingdom of Saudi Arabia expects height to increase at the highest value

Mohamed Shalaby - | Business

The nation's national carrier, Saudi Arabian Airlines (Saudia), has launched a big growth strategy and an increased fleet as it strives to expand globally and improve connectivity to the Kingdom, with the goal of making Saudi Arabia one of the most visited places in the world.

As the nation prepares for the 2025 debut of Riyadh Air, the nation's second carrier, Saudi Arabia's original airline has its own aspirations to dominate the sky.

According to Brand Finance's Top 50 airlines yearly report, Saudia's brand value increased by 22.5 percent, making it worth $797.4 million in 2024. This makes Saudia the sixth fastest-growing airline brand in the world.

The Saudia Group's Chief Marketing Officer, Khaled Tash, credits this achievement to a strategy that includes rebranding, fleet modernization, network growth, and improvements to the customer experience.

"A multifaceted approach can be attributed to Saudia's success," Tash stated in an Al Arabiya English interview.

First and foremost, our growing fleet of aircraft and route network has proven essential. We expanded our network to include 11 local and international destinations in 2023, and we ordered 49 Boeing 787 Dreamliners to further solidify Saudia's standing as a top airline and make travel easier for our guests.

Saudi Arabia has set its eyes on lofty growth objectives for the future. In order to achieve the goals set forth in the Saudi Aviation Strategy, the airline plans to transport 330 million passengers by 2030 and establish itself as a leader in the world of aviation.

Tash says, "The core of our strategy is expansion and growth." "By 2030, we hope to operate a fleet of 241 aircraft and reach over 145 destinations worldwide." We are pleased to report that we currently operate a fleet of 143 aircraft, serving over 100 locations, and we are on schedule to meet our goals.

A memorandum of understanding was signed in September of last year between Saudia and daa International, the operator of Red Sea International (RSI) airport, by Red Sea Global (RSG), the multi-project developer behind the world's most ambitious regenerative tourism destinations, The Red Sea and Amaala. Saudia will be the first airline to operate from RSI.

Riyadh Air will be enhanced by Saudia. Part of Saudi Arabia's strategy to diversify its economy in the midst of a major push for tourism, with new projects like the Red Sea project and NEOM taking shape around the Kingdom, includes the establishment of a second national airline in addition to Saudia.

Saudi Arabia's growth strategies prioritize both promoting economic development within the Kingdom and broadening its influence.

The nation plans to devote over $800 billion to the tourism industry over the course of the next ten years in an effort to usher in a post-oil age and position the Kingdom as a major hub for a range of industries, including mining and athletic events.

100 million tourists visited Saudi Arabia in 2023, the majority of them were residents. There were around 27 million foreign tourists, some of whom came for business or religious reasons. The target is to draw 150 million visitors a year by 2030, of which about 70 million are from outside the country.

In line with the nation's Vision 2030 objectives for economic diversification, Saudia hopes to promote global trade, investment, and business alliances by offering dependable aviation services.

Saudia's business strategy is centered on a constant focus on improving the customer experience.

"With AI-powered technologies and integrated connectivity solutions, we've started implementing an unprecedented digital strategy, tailored to enhance the travel experience for all guests," Tash says. "This translates into improved cabin amenities, upgraded in-flight entertainment systems, and expedited booking procedures for a more engaging Al Fursan, our loyalty program."

In addition to introducing new tailored services, the airline wants to provide its in-flight entertainment systems with over 5,000 hours of HD content.

In order to meet the discriminating needs of its premium passengers, Saudia is also adding additional business-class seats and upgrading the quality of the cabin on its older aircraft.

About Author

Mohamed Shalaby
Mohamed Shalaby
69 Total posts


Read Also

Business
UAE: DIB resolves salary payment issues post-system upgrade

A recent system upgrade caused disruptions in some clients' wage payments, which Dubai Islamic Bank (DIB) resolved.

Business
UAE: Al Maktoum Airport to Revolutionize Economy and Tourism

Dubai's Al Maktoum International Airport (DWC) represents a monumental leap forward in the emirate's ambitious plans for economic expansion.

Business
Dubai Chamber of Commerce introduces Colombian Business Council initiative

The Colombian Business Council will be established, according to plans revealed by the Dubai Chamber of Commerce, in a major step toward strengthening business ties.

Business
UAE announces the deadline date for mandatory corporate tax registration

The UAE's Federal Tax Authority (FTA) has released a strict guideline on corporate tax registration, highlighting the need for resident enterprises with licenses granted in March or April to comply.

Business
Dubai rental prices expected to increase by 10% for the rest of 2024

Dubai rents rose by almost 10% in the first half of the year, and experts predict that the city's housing market would see another 10% increase in the second half.

Business
UAE Central Bank launches Digital Dirham to revolutionize financial landscape

The Central Bank has revealed its plan to implement the "digital dirham," a step that will completely alter the banking and currency industries.

Business
UAE launches New Measures to Stop Unwanted Marketing Calls and Protect Privacy

The Communications and Digital Government Regulatory Authority has implemented steps to safeguard community members from the nuisance of unsolicited marketing calls.

Business
UAE reveals new regulations sparking concerns among cold callers

For Mohammed A, a Sri Lankan expat in Dubai, the prospect of a job wasn't just about employment; it was a chance at redemption.

Business
UAE: Banks introduce discounted financing rates for Golden Visa holders

Banks in the United Arab Emirates are rolling out the red carpet for Golden Residency holders, offering a suite of financial products tailored to meet their unique needs and preferences.

Business
Britain begins circulating banknotes bearing the image of King Charles

Wednesday saw the introduction of King Charles' portrait banknotes into circulation in Britain, almost two years after he succeeded the late Queen Elizabeth II.

Business
New York Stock Exchange says glitch that showed Berkshire Hathaway down has been resolved

A technical issue that forced trading for several large equities to halt and resulted in a 99.97% decline in Berkshire Hathaway's stock price was fixed, the New York Stock Exchange announced on Monday.

Business
Indian stocks decline amid poll expectations

Tuesday saw the biggest sell-off in Indian stocks in four years as the results of the vote counting indicated that the alliance led by Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) may not secure an overwhelming majority, as...

Business
UAE declares significant fuel price decrease for June 2024

Recently, news of lower fuel prices starting in June 2024 from the United Arab Emirates (UAE) grabbed headlines.

Business
Emirates Airlines announces the exclusion of Boeing 777X deliveries

Emirates Airlines, a leading global carrier, continues to navigate the dynamic aviation landscape with strategic decisions aimed at enhancing operational efficiency and customer satisfaction.

Business
Saudi Aramco’s $12 billion stock offer sells out in hours

The $12 billion share offering by Saudi Aramco was fully subscribed quickly after it opened on Sunday, which is good news for the government, which is looking to raise money to support a significant economic transformation plan.

Business
UAE announces an annual noon work ban to protect workers starting from this date

In a steadfast commitment to safeguarding worker health and well-being, the Ministry of Human Resources and Emiratization of the United Arab Emirates (UAE) has reinstated its annual noon work ban.

Business
UAE, Qatar sign agreement to prevent double taxation

The United Arab Emirates and Qatar have recently entered into an agreement aimed at preventing double taxation and combating fiscal evasion of income taxes.

Business
Abu Dhabi Chamber unveils UAE Digital Commerce and Innovation Growth Plans

A study showcasing the substantial expansion and promise of digital commerce in the United Arab Emirates was released by the Ministry of Economy and the Abu Dhabi Chamber.

Business
UAE Cybersecurity unveils strategies for secure remote work

The UAE Government Cybersecurity Council is sounding the alarm on the pressing need to fortify remote work environments.

Business
Dubai World Trade Center unveils the Work-from-Home License Initiative

Dubai World Trade Center (DWTC) has introduced commercial license packages tailored for remote work within "Expo Village," situated in the vibrant Expo City of Dubai.

Dubai launches the Sustainable Hatta Project to divert landfill waste