The Communications and Digital Government Regulatory Authority has implemented steps to safeguard community members from the nuisance of unsolicited marketing calls.
Many individuals frequently express frustration over the incessant daily calls promoting financial, banking, and real estate services, often received at inconvenient times.
Etisalat and Du, two leading telecommunications providers, offer a straightforward solution for their customers to halt these disruptive marketing calls. Subscribers can send a text message to the number 1012, typing the word “report” followed by a space and the phone number they wish to report. This simple action can significantly reduce the number of unwanted calls.
The “Do Not Call Record” Service
People can sign up for the free "Do Not Call Record" (DNCR) program to help tackle the problem even further. The goal of this service is to significantly lower or cease the number of unsolicited marketing calls. People can successfully prevent marketing calls and texts by enrolling in the DNCR, especially if they get them after regular business hours (9:00 am to 6:00 pm).
The Etisalat company's website makes it simple to register for the DNCR service. The Do Not Call Registry allows users to add their phone number, and they may also SMS the DNCR code to 1012. With the help of this service, customers can safeguard themselves from inconvenient, unsolicited, or even dangerous commercial calls.
Direct marketing calls not only inconvenience consumers but also expose businesses to potential penalties. All commercial establishments must respect consumer privacy and refrain from using direct telephone marketing. Regulatory authorities hold businesses accountable for any violations, especially when consumers lodge complaints due to the adverse effects of these marketing calls.
The most significant negative impact of unsolicited marketing calls is the invasion of consumer privacy. These calls often occur at inappropriate times, exhibit extreme persistence in promoting services despite consumer refusals, and involve repeated contact even after the consumer has declined the service or offer. Such practices not only disrupt daily life but also erode consumer trust and satisfaction.
Enforcement and Consumer Rights
To uphold consumer rights, regulatory bodies ensure that establishments violating the rules face consequences. This enforcement helps maintain a balance between marketing practices and consumer privacy, fostering a respectful and fair commercial environment.
The measures taken by the Communications and Digital Government Regulatory Authority, alongside the initiatives by Etisalat and Du, offer effective solutions for individuals seeking relief from unwanted marketing calls. By leveraging services like the DNCR and holding businesses accountable, these steps aim to protect consumer privacy and enhance the overall experience of telecommunications services.
