UAE reveals new regulations sparking concerns among cold callers

Omar Abbas - | Business

For Mohammed A, a Sri Lankan expat in Dubai, the prospect of a job wasn't just about employment; it was a chance at redemption.

Struggling to recover from a failed business venture that left him drowning in debt, Mohammed saw an opportunity for a fresh start when he arrived in the UAE four months ago. Embracing a telemarketing position, he harbored hopes of a brighter future for himself and his family.

However, recent government announcements have cast a shadow of uncertainty over Mohammed's newfound optimism. With tighter regulations on telemarketing via phone calls looming, accompanied by hefty fines of up to Dh150,000, Mohammed couldn't help but feel a tinge of apprehension. Despite his worries, he remains cautiously optimistic, determined to navigate the evolving landscape while upholding caller etiquette and preserving his job performance.

The Impact on Residents

As Mohammed contemplates the implications of the regulatory crackdown, residents like Briton Emma Stewart express relief at the prospect of relief from intrusive cold calls. Emma, tired of incessant pitches for products she doesn't need, eagerly awaits the chance to wield the new law as a shield against unwanted solicitations. Meanwhile, Indian expat Aneesh, the owner of a direct sales agency catering to banks, anticipates turbulent times ahead. With call answer rates plummeting due to increased caller ID visibility, Aneesh foresees a shift towards traditional sales methods. Concerned about potential revenue losses, he braces himself for the challenges posed by the changing regulatory landscape.

For Mohammed and his peers in the telemarketing industry, the revised regulations pose logistical hurdles and financial uncertainties. Mandating that marketing calls originate from licensed telemarketing companies adds another layer of complexity to their already demanding jobs. Faced with the pressure of meeting sales targets or risking penalties, Mohammed grapples with the implications for his livelihood and his family's well-being. For Judy, a cold-calling agent, harassment and abuse are everyday realities. Despite adhering to government-mandated call timings, she faces verbal abuse and unwanted advances, underscoring the gendered challenges within the profession. Judy's experiences highlight the need for greater protections and support for telemarketers facing hostile environments.

Navigating Uncertainty

As the UAE tightens its grip on telemarketing practices, expats like Mohammed find themselves navigating uncharted waters. Balancing the need to earn a livelihood with the ever-evolving regulatory landscape, they strive to adapt and persevere in the pursuit of stability and opportunity. In the face of evolving regulations and economic uncertainties, individuals like Mohammed exemplify resilience and determination. Their stories serve as a reminder of the universal quest for stability and the human capacity to overcome adversity. As they navigate challenges and adapt to change, they embody the spirit of perseverance, forging ahead in pursuit of a better tomorrow.

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Omar Abbas
Omar Abbas
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